Executive Creative Director
&
Web3 Advisor
adidas
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Oprah
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Pearl Izumi
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Go Raw
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Food Network
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W Hotels
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Progressive Insurance
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Charter Communications
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Schwinn
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Meta
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Pfizer
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Target
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Wells Fargo
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YouTube
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Topps
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General Mills
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Lucky Brand
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Caterpillar
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Iams
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Purina
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New York City Marathon
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adidas ✺ Oprah ✺ Pearl Izumi ✺ Go Raw ✺ Food Network ✺ W Hotels ✺ Progressive Insurance ✺ Charter Communications ✺ Schwinn ✺ Meta ✺ Pfizer ✺ Target ✺ Wells Fargo ✺ Google ✺ YouTube ✺ Topps ✺ General Mills ✺ Lucky Brand ✺ Caterpillar ✺ Iams ✺ Purina ✺ New York City Marathon ✺
APPROACH
A powerful brand position can be used to convey complex ideas, build empathy and drive action. It has the power to captivate, inspire and influence people in ways that facts and figures alone can’t compete with.
For over 20 years I’ve used my skills to help some of the world’s largest brands and individuals establish their why. I’ve helped them tell their stories in ways that have yielded fierce loyalty from audiences and consumers, met and exceeded my clients goals and helped expand industries.
SPECIALITIES
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A methodology that is predicated on an approach that moves people to action and new ways of thinking about your business.
Successful creative strategy requires a keen understanding of objective goals and outcomes and how to orchestrate a myriad of moving parts to deliver your version of success.
This approach must include a captivating narrative that emotionally connects with your audience and compels them to action. The right strategy that will Connect & Compel is the foundation on which some of the world’s most successful brands have been built.
Success is achieved and maintained utilizing a proprietary narrative and position executed across all channels and tactics. -
A brand is the soul of a business.
Without a clear and compelling brand a business can never fully come alive. Powerful brand positioning helps to establish a brand in an instant, regardless of size, budget or reputation. A skilled creative approach to brand building can significantly reduce the time it takes to establish category dominance, if done correctly. -
What is Web 3? It is an emerging set of tools predicated on multiple connection points, anchored to blockchain technology. To make a clearer distinction Web 1 can be described as ‘information technology,’ Web 2 ‘interaction technology,’ with Web 3 rounding it out with ‘permission-less, decentralized technology.’
The emerging field of Web 3 is filled with uncertainty and misunderstanding, but should not be discounted. This is the technology that will shape our future. It will help us manage loyalty programs, track and trade our collections, prove our identity and seamlessly move assets without 3rd party intervention.
I’ll help guide you through my insights of best practices, connect you with my large network of people and resources, and help you formulate a strategy that works for your business. There are many folks that will claim that Web 3 is ‘Web 2 but faster.’ This is an uninformed gross mischaracterization.
A seasoned Web 3 advisor can be the difference between a successful and sustainable product launch with a loyal growing community, or alternately, an embarrassing failure that makes headlines for all the wrong reasons.
I’ll help to formulate an objectives driven strategy that will be the best fit for your needs and community. One that will be resilient to the rise and fall of hype cycles.