Georgianna Allen
Creative Direction & Strategy
adidas
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Oprah
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Pearl Izumi
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Go Raw
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Food Network
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W Hotels
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Progressive Insurance
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Charter Communications
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Schwinn
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Meta
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Pfizer
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Target
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Wells Fargo
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YouTube
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Topps
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General Mills
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Lucky Brand
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Caterpillar
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Iams
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Purina
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New York City Marathon
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adidas ✺ Oprah ✺ Pearl Izumi ✺ Go Raw ✺ Food Network ✺ W Hotels ✺ Progressive Insurance ✺ Charter Communications ✺ Schwinn ✺ Meta ✺ Pfizer ✺ Target ✺ Wells Fargo ✺ Google ✺ YouTube ✺ Topps ✺ General Mills ✺ Lucky Brand ✺ Caterpillar ✺ Iams ✺ Purina ✺ New York City Marathon ✺
APPROACH
A powerful brand position can be used to convey complex ideas, build empathy and drive action. It has the power to captivate, inspire and influence people in ways that facts and figures alone can’t compete with.
For over 20 years I’ve used my skills to help some of the world’s largest brands and individuals establish their why. I’ve helped them tell their stories in ways that have yielded fierce loyalty from audiences and consumers, met and exceeded my clients goals and helped expand industries.
SPECIALITIES
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A methodology that is predicated on an approach that moves people to action and new ways of thinking about your business.
Successful creative strategy requires a keen understanding of objective goals and outcomes and how to orchestrate a myriad of moving parts to deliver your version of success.
This approach must include a captivating narrative that emotionally connects with your audience and compels them to action. The right strategy that will Connect & Compel is the foundation on which some of the world’s most successful brands have been built.
Success is achieved and maintained utilizing a proprietary narrative and position executed across all channels and tactics. -
A brand is the soul of a business.
Without a clear and compelling brand a business can never fully come alive. Powerful brand positioning helps to establish a brand in an instant, regardless of size, budget or reputation. A skilled creative approach to brand building can significantly reduce the time it takes to establish category dominance, if done correctly.